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Startup Deals by Segment: Deals for Startup

18 min read


Startup Deals by Segment: Deals for Startup

In today's highly competitive business landscape, startups face numerous challenges when it comes to managing and analyzing customer data. Fortunately, Segment, a leading customer data platform (CDP), offers a tons of Startup deals to startups through its Startup Deals Program. This initiative is designed to empower early-stage companies with the tools and resources they need to harness the full potential of their customer data.

What Is Segment Startup Deals Program?

The Segment Startup Deals Program is a carefully curated initiative designed to support early-stage startups in managing and utilizing their customer data effectively. This program offers startups a range of benefits and resources that can make a significant difference in their journey to success through multiple startup deals:

Key Offers of Segment's Startup Deals Program

  1. Discounted Pricing: One of the most attractive features of the Segment Startup Deals Program is its discounted pricing structure. Eligible startups can access Segment's powerful CDP at significantly reduced rates, helping them save valuable resources that can be reinvested into other critical aspects of their business. This cost-effective solution enables startups to compete with larger players on a level playing field with great startup deals.

  2. Free Credits: To kickstart their data journey, Segment provides startups with free credits. These credits can be used to explore and integrate Segment's platform into their systems, allowing them to experience the benefits firsthand without incurring additional costs. This provides a risk-free opportunity for startups to evaluate Segment's capabilities and align them with their unique needs.

  3. Technical Support: Access to Segment's world-class technical support is a crucial aspect of the Startup Deals Program. Startups often face technical challenges and require assistance in setting up and optimizing their data infrastructure. Segment offers dedicated support to help startups navigate these challenges, ensuring that they can make the most of their customer data.

  4. Access to Expertise: Beyond technical support, startups in the program gain access to a wealth of expertise in data management and analytics. Segment's team of experts can provide guidance and best practices to help startups make informed decisions about their data strategy, ensuring that they are on the right track towards achieving their business goals.

  5. Integration Partnerships: Segment has a vast ecosystem of integration partners, including popular marketing tools, analytics platforms, and data warehouses. Startups can leverage these partnerships to easily connect their customer data to a wide range of third-party tools, streamlining their operations and enhancing their analytics capabilities.

  6. Scalability: As startups grow, their data needs evolve. Segment's platform is built to scale seamlessly, ensuring that startups can accommodate increasing data volumes and complexity as they expand. This scalability is a valuable asset that can support startups throughout their growth journey.

  7. Security and Compliance: Data security and compliance are paramount, especially when handling customer data. Segment places a strong emphasis on security and compliance, providing startups with peace of mind that their data is being handled in a secure and compliant manner, which is critical for building trust with customers and partners.

In this article, we'll explore the various offers provided by Segment's Startup Deals Program and how they can benefit your startup.

Deals Offered by Segment:


Amplitude is a behavioral platform for product analytics, which helps startups create experiences that customers love with a 360-degree view of behaviors across the customer journey.

Offer: 20M events/mo for 12 months for Free


Looker is more than analytics software, it's a full platform that will bring data to every part of your business. Join customers like DigitalOcean, Glossier, Docker, and Bonobos who have built their businesses on Looker and Segment.

Offer: 60% off list price


Building a product that customers can’t live without starts with a deep understanding of their needs. Mixpanel can do complex behavioral analysis in seconds and help you collaborate across teams to unlock faster growth. Additionally With our market-leading product analytics solution, teams can analyze how and why their users engage, convert, and retain in real-time across devices to improve their user experience.

Offer: $50,000 in credits on the Growth Plan for 12 months


Eligible startups get advanced Intercom features and Early Stage Academy at a 100% discount one year. Access to premium features: Support Pro, Engagement Pro & Product Tours.

Offer: 100% discount for 12 months on Intercom for Growth and Customer Support tools

- 100% off for the first year
- 50% off for second year
- 20% off continuous discount is your go-to messaging automation platform, seamlessly transforming your Segment data into meaningful, timely, and personalized communication channels such as emails, push notifications, SMS, and beyond. With, startups can effortlessly enhance customer conversion rates, provide increased value to subscribers, and mitigate churn rates.

Offer: Basic plan free for 12 months (up to 12k profiles), and 90% off 12 months of Premium (up to 100k profiles).


PopSQL is a modern collaborative SQL editor built to help startups make decisions fast. Whether it's ad hoc exploration, KPI dashboards, self-serve tools, or investor reports, PopSQL has you covered. Our collaboration features break down team silos, organize queries for search and reuse, and turn results into shareable links, alerts, visuals, and scheduled reports in just a few clicks. Join 2000+ companies like DoorDash, Shipt, Redfin, Optimizely and more.

Offer: PopSQL Premium Team free for 12 months. Fully unlimited databases, data warehouses, seats, queries, charts and dashboards. After 12 months, $20/mo per Editor (viewers are free), or 50% off Enterprise.


OneSignal is the market leader in customer engagement, powering mobile + web push, email & in-app messages.

Offer: 1 Year Free of OneSignal Professional Plan (up to 50,000 subscribers)


Variance is the revenue tool for your startup’s Product Led Growth (PLG) motion. Covert more trials and crush your expansion goals using your customer data. 1-click integration with Segment, get more revenue with Variance.

Free pro plan - $2500 value
3 users
10,000 contacts
All Integrations
Google SSO
Full product access for Variance Pro


Introducing June, your Product-Led Analytics solution. June takes the complexity out of data analysis by automatically generating insightful information for your entire team, regardless of their expertise. With June, you can empower your team to make data-driven decisions effortlessly.

Offer: $450 off on our growth plan offered (3 months). Hundreds of startups use this plan to run their product analytics. You can downgrade to our free plan afterwards.

Free analytics coaching session during an onboarding session, includes:

1 - Technical support and guidance on the best tracking plan for your business;
2 - Training on product analytics best practices to make your whole team’s decisions data-informed.
3 - Priority support: shared Slack channel (preferred) or Whatsapp


A product unit within Okta, takes a modern approach to identity and enables startups to provide secure access to any application, for any user. The Auth0 Identity Platform is highly customizable, and is as simple as startups want but as flexible as they need.

Offer: As part of the program, startups gain access to a special plan that includes support for 100K monthly external active users with up to 5 enterprise connections and access to many of our enterprise features such as Enterprise Identity Providers, Pro MFA & Password Protection, and SSO for free for an entire year.


The complete developer platform to build, scale, and deliver secure software.

Offer: 20 Seats of GitHub Enterprise free for one year and 50% off in year two. helps founders setup their entire back-office in one place - banking, bookkeeping, and payroll, all enabled with AI.

100% off Bookkeeping and other Accounting/Tax services for 2023

Get 6 months of FREE bookkeeping, saving you a remarkable $4,200!

Enjoy a FREE Quickbooks setup, a service valued at $750, at no cost to you.

Optimize your finances with a FREE R&D Tax Credit filing, potentially unlocking up to $50,000 in benefits.

Keep your business compliant with FREE Delaware Franchise Tax filings for the year 2023, saving you an additional $250.


Easiest way to deploy on AWS, GCP, and Azure

Offer: $10k in credits


Recognized as a leader in the marketing and sales automation space, ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With it’s SaaS platform, businesses go beyond marketing automation to optimize their customers’ experiences.

Offer: 90% off first year of an annual plan


Zendesk is a service-first CRM company with support, sales, and customer engagement products designed to improve customer relationships. With Zendesk for Startups, Segment companies receive exclusive benefits including 6 months of free access to Zendesk Suite and Zendesk Sales CRM, 15% off their first annual subscription, and access to onboarding support, educational content and our community.

Offer: -
- Six months of Zendesk Suite and Zendesk Sales CRM for free
- 15% discount off first annual subscription after initial 6 month free period
- Additional benefits including onboarding support, educational content and community


SeekWell is the fastest way to get insights from your data warehouse to your team. Set up in minutes. Send data right to Sheets or Slack using SQL or Python. Build collaborative dashboards or create alerts and update them automatically. Know faster.

Offer: 3 months free, 90% off for next 9 months


MongoDB Atlas is the fully-managed MongoDB service on AWS, GCP, and Azure. Spend time growing your startup, not managing your database.

Offer: $500 in MongoDB Atlas credit, 1:1 consulting with a Technical Advisor, & more.


Tuple is a macOS app for remote pair programming.

Offer: 90% off for 1 year


Avodocs was built for early stage startups to help you get basic legal documents for free. Draft and sign Terms of Service, Privacy Policy, NDAs, sales agreements, employment offers and SAFEs in few minutes by answering simple questions.

Offer: Free upgrade to Pro package on Avodocs, forever ($480 Value, free legal documents for startups), 50% discount on Avodocs E-sign.


MoEngage stands as a comprehensive and integrated platform for user analytics and engagement. It empowers businesses to gain deep insights into customer behavior across various touchpoints and execute intelligent messaging strategies across a wide range of channels. These channels include Push notifications, Email, In-app messages, Web Push, SMS, and On-site messages, all with the ultimate goal of enhancing Customer Lifetime Value (CLV).

Offer: 90% discount on SaaS license fee for 4 months and 50% discount for 8 months

Stop using messy spreadsheets to track UTMs and campaign links. Solve your inconsistent UTM taxonomy, improved the accuracy of campaign analytics, and reduce the time to create campaign links by 95% with

Offer: 1 free year of Premium Plan ($1590 value), then $299 for your second year


Hotjar is a new, powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the 'big picture' of how to improve your site's user experience and performance/conversion rates.

Offer: 365-day free access to the Observe Plus and Ask Business plans


FullStory helps you rapidly understand how customers are using your online product so you can prioritize what to develop next. Save key customer segments, analyze milestones in your funnel, and view engagement heatmaps to see the most-clicked parts of any page. Discover the app that founders call "game changing" and "the #1 tool recommendation for early-stage startups."

Offer: Fullstory for free for 12 months (1,000 sessions, 1 month data retention, 20 seats, Segment integration)


Stripe is a suite of APIs powering online payment processing and commerce solutions for internet businesses of all sizes. Accept payments and scale faster.

Offer: $20,000 in fee-free payments processing


Management, alert grouping, incident response, and automation. We’ve built a clean, simple user experience – and priced it the right way — so entire teams can seamlessly orchestrate alerts, notifications, and collaboration across Zoom and other tools, with

Offer: 12 month trial of the platform edition


Simple and visual marketing automation software enabling your business to do more than just send emails. Automate repetitive tasks and build a best-of-breed marketing stack using the apps you already use. Create customer journeys using Autopilots drag-and-drop canvas to capture and convert new leads. Send personalized messages to connect with new customers across multiple channels. Measure the success of your marketing with our simple reports.

Offer: 50% off the first 6 months of an annual subscription (paid monthly) for silver, gold and platinum plans.

Attribution App

View your true return on marketing investment using multi-touch attribution. Attribution has direct ad connectors with Google Ads, Facebook, Twitter, Linkedin, Bing, Outbrain, Adroll, Quora and more, which connects your cost per channel with your Segment events to show you cohort-based, multi-touch ROI. Optimize your advertising and grow your business with Attribution!

Offer: 90% off first year up to 50k MTU


Vero is your all-in-one solution for automating and coordinating customer messaging across multiple channels, including email and push notifications. This powerful platform seamlessly integrates with Segment, allowing you to harness the full event stream data. With Vero, you can create and deploy automated customer journeys that are finely tuned to user properties, event triggers, and historical activity, ensuring a personalized and effective communication strategy.

Offer: 90% off for the first year up to 200,000 subscribers


Make the most out of the early traffic on your website with a chatbot that helps you capture and capitalize on the demand you're working so hard to build. Drift is the best way to connect with your best leads now, when they're live on your website.

Offer: Get the Drift Pro plan, bots and all, and 10 user seats for 93% off

AWS Amazon

Amazon Redshift is a fast, scalable data warehouse that makes it simple and cost-effective to analyze all your data across your data warehouse and data lake. Redshift delivers ten times faster performance than other data warehouses by using machine learning, massively parallel query execution, and columnar storage on high-performance disk.

Offer: $5k for all Segment Program participants. Some startups may be eligible for more free credits after the $5k for AWS Activate.


Boost your startup journey with leading customer engagement solutions from Freshworks including CRM, live chat, support, marketing automation, and ITSM. Save up to $100k over the years, get started today with Freshworks for Startups to get laser-focused support, mentorship and fundraising sessions from our top partners.

Offer: Save up to 90% on Freshworks’ suite of products!


Miro has the ability to help startup teams collaborate faster and more clearly, inspire new ideas during interactive meetings, and design products that keep user research front and center.

Offer: Startups new to Miro will get $1,000 in credits


Airtable combines the flexibility of a spreadsheet with the power of a database. Entrepreneurs use Airtable to build MVPs, fill in the gaps between other tools, and develop custom workflows to manage processes like product launches, user research, content marketing, even fundraising outreach.

Offer: $2000 Airtable credit and access to Airtable for Startups (which includes exclusive office hours, content and events).


AppsFlyer, the world’s leading mobile attribution and analytics platform, gives you full visibility, and actionable insights into the performance of your marketing campaigns, across every channel, platform, and device.

Offer: Take your mobile marketing campaigns to the next level with free attribution measurement for your first 24,000 conversions, free for life deep linking engagement tools, and more.


Retool is the fastest way to build internal apps. With Retool, you get a powerful set of building blocks to create your app with drag-and-drop components, native integrations to dozens of data sources and APIs, and the flexibility to add custom logic via JavaScript pretty much anywhere. Stop wrestling with UI libraries, hacking together data sources, and figuring out access controls. Additionally, Calixa helps you get more revenue out of your existing user base

Offer: $1k in Retool credits


MobileAction is an app marketing insights and intelligence platform. Companies use MobileAction to grow their apps with industry-leading ASO, Ad and Market Intelligence tools.

-12 months free access to MobileAction Startup Plan → 50% off next year, 30% off following years
- 6 months free access to → 50% off next year, 30% off following years


Jebbit is the #1 quiz software for capturing first-party data from your customers. Build interactive quizzes that capture your customer's preferences, recommend products or plans based on those preferences, and increase sales and conversions.Furthermore, Jebbit is the #1 quiz software for capturing first-party data from your customers.

Offer: 12 months free of Jebbit's Starter Plan (after you sign up for Jebbit's Free Plan and then choose to upgrade)

YAY Images

Founded in 2008, Yay Images is a stock media agency with licensed stock contents from 18,000+ contributors in over 145 countries.

Offer: Unlimited Downloads, users, and flexible licensing from over 12M high-quality stock images & vectors and 300K HD/4K video assets.


Powerful API analytics to help you understand customer API usage and build great experiences

Offer: 100% off Grow plan for 6 months OR 40% off Pro plan or higher for 6 months (based on eligibility)


Qualtrics, the leader and creator of the experience management category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product, and brand. Additionally, Calixa helps you get more revenue out of your existing user base. By connecting to Segment* and many other product, CRM, & support data sources, you gain access to all account and user data.

Offer: 6-months of the Startup plan for free → a $2,400 value


ClickUp is the productivity app for modern teams:. All of your work in one place: Tasks, Docs, Chat, Goals, and more.

Offer: $3000 in free ClickUp plus executive Q&A, office hours with ClickUp experts and more!


Scale digital presence and engagement with Yext The Yext platform allows you to consolidate all of your data into a single source of truth and deploy it across AI/NL based site search, high-converting landing pages, your website and apps via our powerful API.

Offer: Enjoy up to $35,000 to create a best-in-class AI search experience when you are accepted into the Yext Startup Deals Program.


Built to help startups scale quicker and easier, Mercury has intuitive dashboards and payment flows, virtual and physical debit cards, team management capabilities, and API access. Furthermore, you can set up FDIC insured checking and savings accounts with no monthly fees, use treasury products to save and grow your money, leverage their foreign currency exchange features, find your next funding round through their Raise program, or take out a line of credit through their Venture Debt program.


*Receive $500.00 cash for your startup when you make a qualifying purchase of $10,000 using your debit card within the first 90 days of approval.

*Unlock a comprehensive package of benefits, including $250,000 worth of accounting services, software, and various other perks.

*Seamlessly access free banking services alongside a personalized financial planning stack tailored to your needs.

*Additionally, enjoy the convenience of free wires and ACH transactions with our exclusive offer.


Notion is the operating system that scales your startup. Tasks, lists, wikis, roadmaps, pitch decks, and more - all in one workspace.

Offer: 6 months free of Notion Plus, including unlimited AI

Help Scout

Help Scout is a customer support tool made for startups. Join over 12,000 companies that use Help Scout to provide exceptional customer support.

Offer: 6 months free of our plus plan for up to 10 users.


Legalpad is transforming the U.S. work visa and green card process to be fast and easy. We exist to clarify the complex U.S. immigration landscape and provide scarce resources. Built on 10+ years of getting approved visas for venture-backed founders, Legalpad has helped hundreds of companies secure the work visas they need to accelerate growth in the U.S.

Offer: Segment customers receive a $500 discount on U.S. work visa services for founders and employees.


Hatch is DigitalOcean's program for startups. This partnership grants affiliated startups exclusive access to our program that is designed to help support their business growth. It provide startups with free cloud credits, prioritized support, network to our product/engineering teams, access to a global community of 3k founders and more!

Offer: Between $5,000 and $25,000 in DigitalOcean Cloud credits


Qualtrics, the leader and creator of the experience management category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product, and brand.

Offer: $2,000 credit on year one annual plan (regular premium plan in $2,688/ yr)


Footprint is building one-click KYC and PII vaulting for companies to more frictionlessly onboard users while offloading the security risk of storing their data. 

Offer: Footprint is offering 1000 free verifications for your first three months on their KYC Onboarding + PII Vaulting suite.


Slack is your Digital HQ for success in the new economy. By connecting people, automation, and apps in one space for faster and more flexible work, you can level up with unlimited access to apps, smart audio and video features, and much more in your digital HQ. Moreover, Dropbox for Startups powers the ultimate end-to-end fundraising experience, offering 40%-90% off discounts for Dropbox, DocSend, or Dropbox Sign in the first year. You can choose any or all three products to accelerate your business.

Offer: Segment customers save 25% off eligible upgrades to Slack Pro and Business+ for 12 months


By providing a seamless experience, Dropbox for Startups powers the ultimate end-to-end fundraising experience. Furthermore, it offers 40%-90% off discounts for Dropbox, DocSend, or Dropbox Sign in the first year. You can choose any or all three products to accelerate your business.

- Up to 90% off DocSend Annual Plan
- 40% off Dropbox Business Plans
- 50% off Dropbox Sign

As we look to the future, initiatives like the Segment Startup Deals Program are essential in nurturing the growth of startups, fostering innovation, and driving economic progress. Moreover, with the right tools and resources at their disposal, startups can continue to disrupt industries and shape the business landscape of tomorrow.

Apply For Segment Startup Deals Program

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Aniket Singh

Aniket Singh

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Full-stack developer with a knack for Merging creativity with technical expertise for standout solutions.

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